While everyone is getting crazy over IKEA and its line of
products, there is another one furniture shop that will open in Doha real soon-The
Habitat, One of the best-known European names in contemporary interior design
plans to open its first store in Qatar early next year as part of a
strategy to expand throughout the Gulf.
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The new Habitat
store, which will be on the Airport Road, lost momentum after a
warehouse fire earlier this year gutted its stock. But it is now set to open
its doors around February 2015, its CEO has confirmed to Doha News.
Started in 1964, Habitat has been transforming living space design, combining inspiration
with the creation of beautiful interiors. On
May 11, 1964, Terence Conran, a young furniture designer and restorer, opened
the first Habitat store in Fulham Road, London. His ambition was to modernize British furniture by offering contemporary design at
affordable prices. Since then, the habitat catalog rapidly became a standard for interior
design, foreshadowing the
arrival of the magazines of the 90s, and giving readers ideas for decoration
and accessories for their homes. Habitat owes its success to the
eclecticism of its range
of original products from around the world.
The 1,800sqm meter Doha showroom and shop will
be one of the largest in the Habitat network, which currently operates in
16 countries.
In addition to furniture and furnishings,
Habitat Qatar will also offer interior design advice and provide an assembly
service and free delivery. By June next year, the company hopes to have its
online shopping service operating in Qatar. The new shop will launch
nearly two years after IKEA finally
opened its doors to
an eager Qatar public and will offer additional choice for those
looking for more affordable, pared-back furnishings.
More info at: Doha News, Habitat Website
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